Video Marketing: A Proven Game Changer
Marketing trends never stop evolving, the same goes for social media platforms, they are constantly vetted and improved upon; making way for new features and new possibilities of dispersing contents and resources.
Social media platforms like Facebook, YouTube, Instagram, Twitter know that marketers can’t do much with text-based advertising, there is the need to incorporate video and other media forms into their product offerings to help businesses keep their prospects engaged and excited enough to make purchases.
Video marketing can as well be regarded as live-action, it’s akin to going to the cinema; it’s riveting and holds your attention, it doesn’t just hold your attention it does well to prompt you into taking action.
Asides from the riveting nature of video content. It does well to increase conversion rate, as long as your contents are relatable to your target audience then you’d have a swell time converting them from prospects to paying customers.
Seeing how lax and lazy the target audience are when it comes to reading texts; which requires more brain work and brain sorting, videos on the other hand are less strenuous, the moving parts therein make them fun to watch.
Before the introduction of Live streaming, a prerecorded video was a mainstay for most social media platforms, though prerecorded video/content was stellar at converting and engaging prospects, the introduction of live streaming was a total game-changer – seeing it brought about a level of real-time engagement and interaction with the target audience.
Live streaming can as well be regarded as on the spot advertising, you can see and gauge the reactions of your audience, you can literally feel their pulse as they engage your content.
Live streaming became more prominent during the early days of the pandemic, the pandemic brought a halt to in-person events and social experiences, and this in turn paved way for live streaming and copious video contents. It’s cursory to note that the pandemic was a turning point for the wholesome adoption of live streaming.
Let’s talk numbers and acquaint ourselves with the insane volume of video content being churned out on a daily on social media platforms
Daily video views are pegged at 4 billion; this is mind-blowing, that much attention given to video content on a daily goes to show that videos as marketing tools are more appealing to the target audience than still images and texts.
Animations and Gifs are summed under videos also, which makes the word “video” quite extensive.
TikTok
As of 2021, TikTok had daily counts of about 1 billion on videos watched, seeing how fast and enviable the social media platform is growing the figures might as well double next year.
Brands and Influencers are making the most of the platform, doling out fun and relatable content that keeps their target engaged while also prompting them to take stipulated actions.
Twitter has about 2 billion views of its video on a daily, Who would ever think Twitter with an interface looking more like a text-based platform would have such whopping numbers, this goes to show how much people interact with video content on the platform.
It’s pretty hard to come by figures for video counts, figures available on the internet are a mess and doesn’t take into consideration other visual features of the platform, but it’s estimated that over 500 million-plus video content are put out on Instagram-stories alone.
I am sure if we add up video postings on brand and influencer pages this will scale up to billion(s).
Now that we have successfully established how useful and solid video marketing is and how it heels up attention and engagement, let’s get started on useful tips and strategies for creating video contents for marketing.
Have a Video Content Schedule
You can as well designate certain days for Live streaming and video content, on these days you offer face value to your audience, let them know there is a face to the brand or product.
You answer questions and trade answers with them in the course of live streaming sessions.
When you have scheduled days for live streaming it helps to build anticipation, it gives your target audience something worthwhile to look forward to, it’s like they are waiting for their favourite TV show to come up.
And remember, It’s not always about you, it’s about your audience. I say this because It’s easy to get carried away while in the limelight, it’s easy to get carried away by the number of online guests tuning in to see you talk about your brand or offerings.
You must listen to what they have to say, that way you are in the know about their pain points as it relates to your brand or services rendered.
Videos are Helpful with Showing Product Functionality and Features.
Live streaming and Video contents are great ways of showing product functionality, they are also helpful at Introducing new offerings, and even better at introducing brand or product ambassadors.
With videos you can easily show the inner workings of a product, you can take the audience on a journey by showing them how to go about using your products or coupling them.
Video Content is Perfect for Replicating Trends
Social gimmicks are commonplace contents on social media platforms, and they are quick to roll into trends, most trends on the internet are video-based, as a brand it’s only right you explore such trends using the same visual medium birthing them.
TikTok, for example, is premised on videos, for a brand to fully benefit from the surging trends on TikTok you have to replicate such videos and put your brand or product at the centre of it.
The silhouette challenge was a great means for lighting companies to show their arrays of light bulbs; they had influencers on TikTok make videos using yellow, blue and other lighting colours to show brand versatility while riding on the trend.
Live Streaming and Videos Makes for Great Memes Cutouts
Memes are a thing in the marketing space, and memes are mostly brief cutouts from video content.
If you are a fun brand and always experimenting with stuff then you may hit the jackpot with excerpts from your video content or live streams being passed on as memes.
I suggest you fuse humour and current trends into contents you are putting out, you never can tell if cutouts from your contents are gonna be the next batch of memes out there.
Lest I forget video content that are fun makes for easy share, you get second hand publicity without having to pay for it.
Video marketing brings about Credibility
People are mostly likely to interact with your brand or make a purchase if they are privy to faces behind the brand. It gives assurance and they are confident that if something goes wrong they have some video proof to fall back on.
To round it up you can tailor strategies that works best for your product or brand, and it’s okay to experiment and get to know what works for you.
There is so much gain to be enjoyed with video marketing, don’t be left out.
